Vodka in Siberia - Contagious Magazine

In Contagious Magazine, Martin Lindstrom recently discussed the advantages for Brand Managers and CEOs to explore target markets first hand rather than staring at countless charts and graphs in order to direct their marketing strategies. The article focused on a trip Lindstrom had taken to Siberia where he spent his time drinking vodka with the young locals. This is the image I produced to accompany it.